Ads Experiment On Google Image Search Underway

6 10 2008

We’ve all become accustomed to Adwords appearing in our search results, even Adsense creeping into our favourite blogs (not this one just yet!), but Google is taking steps to introduce ads into a new domain of our search life; Image Search.

Back in May, Google annouced that they were intending to run Image Ads on their image search pages in a similar style to that of their text-based ads on organic search queries. The main reason for this was money based, as they estimated they were missing out on $200million a year through lack of image ads. They did try this soon after the anouncment but saw a decline ni traffic, so pulled the experiement

Seemingly, until now…

Google Image Ads

Google Image Ads

TechCrunch, who got their hands on a screenshot of the development, are not impressed with the results:

[The Image Search] ad is distinguished by a subtle yellow background and a “sponsored link” header. Unfortunately, it seems like these new ads may only be taking text matches into account, without using any image recognition – the ad below is for a Guinness barstool that happens to be named “Buffalo”, but is clearly unrelated to the other images that dominate the results.

It is extremely harsh to judge the new service based on one screenshot, but it would be dissapointing if this is the best example they can come up with of the public releasse. Adsense does have its off-days and the results can be very wide of the mark, yet they are not as large and intrusive as an image ad. If the ad is relevant its win-win for Google and advertisers, as we’ve seen with Adwords. However, irrelevant, annoying ads will turn users away to a competitor.

Google managed to eek out a statement, claiming:

As part of our ongoing commitment to innovation and to help users find new and better ways of getting the information they’re looking for, we are currently conducting a test to show ads on the results pages for Google Image Search. The experiment is restricted to U.S. advertisers who are using formats including text ads and static image ads.

It looks like Google has a lot more experimenting to do…

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3 responses

10 10 2008
Text Ads On Google Maps: Google’s $600m Plan « Just Google It

[…] Google’s $600m Plan 10 10 2008 A few days ago Just Google It reported that Google was experimenting with Adwords-related Graphic Ads on Image Search. Two days later we also reported that advertising links to related content will be appearing on […]

10 10 2008
Marketing Eficiente » Blog Archive » Text Ads On Google Maps: Google’s $600m Plan

[…] Muchas gracias por tu visita!A few days ago Just Google It reported that Google was experimenting with Adwords-related Graphic Ads on Image Search. Two days later we also reported that advertising links to related content will be appearing on […]

17 10 2008
Why Google Will Not Be Troubled By Economic Meltdown « Just Google It

[…] advertising canvasses, meaning the people left will get more exposure and more business. Google are experimenting with ads on Image Search, text ads are appearing on Google maps (a move Just Google It calculated to be worth $600m a year!) […]

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