Adwords Tool: Keyword Wrapper

13 10 2008

As a user of Google Adwords everyday, I know that building up keywords is one of the most important element of a successful ad campaign. However, it can also be the most laborious. If you have a set of keywords, you’ll want them to be broad, phrase and exact (e.g. broad, “phrase” and [exact]) This could mean that if you have 100 keyword variations, you will have to type them out another 200 times in the other match varieties to have a wide-reaching keyword list.

However, rather than type a keyword out three times, this Adwords tool can save you hours of needless typing, by generating the wrapping for you…

Adwords Keyword Wrapping Tool

Adwords Keyword Wrapping Tool

Mike’s Marketing Adwords Wrapper is the best free tool for doing this that I have discovered while using Google Adwords. It allows you to wrap a huge set of keywords, but gives you the result in Broad, “Phrase” & [Exact] Match, “Phrase” & [Exact] Match or “Phrase” and [Exact” on their own. (It even tells you if you keyword amount exceeds Google’s limits)

This is a great time saving tool that allows you to duplicate keywords to use all matching options and build a great list to ensure your campaign covers all the bases.

Have you found any other Adwords tools that you want to share? Let us know! Leave a comment.




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