Google Finally Add Split Partner Traffic For Adwords

17 10 2008

Google today announced on their official Adwords blog that customers can now filter their data even further, by allowing you to split your partner search data into three groups.

Google Adwords Logo

Google Adwords Logo

Before this update, you were only able to see a breakdown of your content campaigns and search campaigns. Now, you can see the stats for your AdWords campaigns based on the content network [Adsense, etc], Google search and search partners [Ask and possibly Yahoo!].

This has been a feature many Adwords users have wanted for a long time.

Search news website explains how to activate this new feature:

Log into your AdWords console, navigate to a campaign and click on the “Statistics” drop down. Then select “Split: Google search/search partners/content network.”

You will then get three rows of summary data by Google, Search Partner and Content network. This level of detail can be found in the ad group or campaign levels.

Google have said this function will soon be available in the reports section but for now have published a help article on the subject for those in need of some more information.

Good news all round as I’ve often wanted t a bit more information about where my Adwords traffic was coming from.

Got an opinion on the new update? Have your say, leave a comment!

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One response

18 10 2008
So you Have an E-commerce Store - Now What?

[…] Google Finally Add Split Parnter Traffic For Adwords Sphere: Related Content Ask a Question […]

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